WHY A REBRAND?
Before March 2020, Brewbike was at the forefront of the college campus coffee scene, establishing a presence on four campuses—Northwestern, Texas State, UT Austin & Miami. Providing students with affordable, delicious cold brew on their way to class, we pioneered campus coffee culture. However, the onset of COVID-19 in spring forced us to suspend on-campus operations as universities shifted to online formats. In response, we launched our online store in April, reconnecting with our customers nationwide. The positive response led us to reimagine our brand, reflecting our students’ creativity on campus and communicating our essence to online customers. The rebrand is a testament to our evolution and commitment to empowering the next generation.
WHAT DOES THE BREWBIKE BRAND REPRESENT?
The Brewbike brand encapsulates our essence, journey, and aspirations. We are a passionate, playful, authentic, and rebellious coffee company, revolutionizing coffee for college students and reshaping the future of business. In this pivotal moment in history, we are inspired to be and do better, putting our trust in the next generation of leaders. At Brewbike, we not only provide students with the skills to run a business but also a seat at every table. Success, to us, is measured not just by valuation but by democratization—lifting each other up, fortifying our business, and creating the foundations for a brighter tomorrow. Our students are not merely employees; they are the backbone of Brewbike and its values.
WHAT’S NEXT?
The future for Brewbike is filled with boundless possibilities. We continually explore new ideas, pushing them to their limits. Adding numerous campuses and students to the company is on the horizon—when safety permits—because every college campus deserves the best cold brew for its students. Expect a range of exciting new cold brew flavors to be introduced in the coming months (hint: possibly a new holiday flavor soon). With grand ambitions and unwavering commitment, Brewbike’s trajectory is challenging to pinpoint precisely, making it all the more exhilarating. Stay informed by joining our email list, where we promise to deliver exciting updates.